ISTANBUL
Eczacıbaşı Shopper Merchandise, a part of Eczacıbaşı Group, has invested 25 million euros in a tissue paper plant in Morocco and seeks to broaden operations in Africa.
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The manufacturing facility within the metropolis of Casablanca marks the group’s first funding in Africa, whereas Eczacıbaşı Shopper Merchandise turned the primary worldwide firm within the African nation, which engages in each manufacturing, gross sales and advertising and marketing operations within the native tissue paper market.
The plant will manufacture greater than 50 merchandise, together with bathroom paper, paper towels and hankies, below Eczacıbaşı’s well-known manufacturers Solo and Selpak.
Eczacıbaşı has allotted 200 million euros to be invested in its core enterprise in 2022, Eczacıbaşı Group CEO Atalay Gümrah stated, noting that funding within the first 9 months has amounted to 150 million euros.
“Our investments will proceed within the the rest of 2022 and into 2023. Along with our natural investments, we’re additionally implementing totally different tasks. As an illustration, we took a brand new step within the well being [sector] by just lately buying Gensenta İlaç,” he furthered.
Greater than 60 % of the group’s revenues come from worldwide commerce and Eczacıbaşı Shopper Merchandise’ goal is to develop via worldwide investments and commerce, Gümrah stated.
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They’re the chief in Türkiye’s tissue paper market with a 22 % share, stated Bülent Kozlu, the CEO of Eczacıbaşı Shopper Merchandise.
“Morocco, the place now we have been rising continually since 2018, performs an essential position in our plans to grow to be a regional energy. Morocco is just the start. With the expertise we gathered on this market, we wish to put money into different African international locations,” he added
The share of the Selpak model within the higher phase of the Moroccan market is 47 %, Kozlu famous. “Now it’s time to grow to be a bigger participant in Morocco because the Solo model enters the native market.”
Their goal is to extend the share of worldwide gross sales to 50 % within the firm’s complete gross sales in 2026, Kozlu stated.
