ISTANBUL
Hepsiburada, Türkiye’s main e-commerce platform, has reported that its gross merchandise quantity (GMV), unadjusted for inflation, grew by 57 p.c within the second quarter from a 12 months in the past to 9.2 billion Turkish Liras.
The variety of orders within the April-June interval rose by 8 p.c to 14.1 million, whereas lively clients grew from 9.9 million within the second quarter of final 12 months to 11.7 million, with frequency up 23.2 p.c to five.2 p.c, the corporate mentioned in a press release.
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Hepsiburada elevated its lively service provider base from 61,000 to 88,700, and the variety of SKUs exhibited a 107 p.c year-on-year enhance to 130.3 million.
The corporate’s share of market GMV declined from 68.7 p.c within the second quarter of 2021 to 64 p.c.
Within the first half of 2022, GMV elevated by 3.1 from a 12 months in the past to 19.7 billion liras, with revenues rising 4.6 p.c to six.01 billion liras. The variety of lively clients reached 11.7 million, up 17.5 p.c.
“Based mostly on our efficiency within the first half of 2022, we’re elevating our GMV development steerage from round 50 p.c to round 60 p.c for the total 12 months 2022 in comparison with 2021, on an unadjusted for inflation foundation,” the corporate mentioned in a press release.
“The macroeconomic atmosphere has been difficult, with rising inflation on the forefront of each the native and international markets throughout the first half of 2022. On this atmosphere, we recorded continued order development throughout the second quarter. Trying forward, we stay targeted on constructing on our sturdy worth proposition to help each clients and retailers,” commented Murat Emirdağ, the CEO.
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Emirdağ has determined to step down from his CEO duties for private causes as of January 2023 to get replaced by Nilhan Önal.
